It’s time to meet Subtldays
Goodbye Distractions
Moisture-free
Designed to move with you
about us
Before subtl, I thought it was just me.
I loved leggings, working out, going on hot girl walks, to pilates. But I also lived with the constant anxiety of gusset checking.
It took me years to speak up and say something - then a friend told me her trick: double stack liners.
And for a while that worked.. but then came the chaffing (if you know, you know). It also made a weird nappy sound when I walked, which is not a vibe.
But that's when it hit me... why not just mesh the two together (minus the chaffing of course). If period undies exist... surely these can too, right?
So I set out to do the unthinkable, start a business at 25. If you'd asked me when I was 6 what I wanted to be when I grew up, a business owner wasn't one of them. Nor was being every woman's hero and taming their camel toe.
And yet, I still wouldn't have it any other way.
To be really honest, when we first launched, our undies were not made the way I wanted. Which is why I continue to reflect, review and update our design constantly. Our customer feedback means the world to me, so I can guarantee you, each pair has been worn by me a million times, and consistently iterated to perfection.
Because comfort in your activewear isn't something you should gamble on.
One less thing to worry about. Peace of mind built in.
- Loz
Our Values
Revolutionary
Always up for a challenge to see what's possible
Disco
Less boring, more fun. That’s our vibe
For the Girls
Made by Women, For Women